Our bakery, foodservice & sugarcraft wholesalers are valued partners and we take a long-term view of these relationships. We endeavour to build close relationships with our wholesalers, working with their key customers on product development and growing the business together.
Wherever possible we encourage small to medium business’ to go via the wholesaler network, benefiting from the improved buying power of a wholesaler.
Our team of B2B account managers have broad industry experience and there will be someone suited to support your business. As a team, we can offer product training, consumer insights, and bespoke products for larger customers.
We love to host wholesaler sales teams at our Academy in Liverpool to get some hands-on training and share our product knowledge.
Our applications team can also support your customer demonstrations in person or via bespoke video tutorials, while our trade marketing team helps with trade shows, advertising and social media support. Our Macpaste Inspiration is just one example of the support we can provide: