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The Renshaw Big Trends Survey 2017

Wednesday 16th November 2016

Take our 2017 survey to win top prizes

First place winner will win a cheerful red Kenwood KMX51 KMIX Stand Mixer, an iPad Mini 2, a ‘Deluxe’ baking hamper, which includes delicious Renshaw and Rainbow Dust products, and a modelling toolkit.

Four lucky runners up prizes will win ‘Deluxe’ baking hampers, a modelling toolkit, and Renshaw and Rainbow Dust products, so there’s every opportunity to bring your 2017 decorating aspirations into reality!

Take the survey now to have your say about next year’s big trends.

The best trends of 2016

From occasion cakes to where you get your cultural culinary influences, here are a few of your insights from last year.

Surprise Centres

We asked you which baking trends you’d like to try in 2016 and responses were fairly even, but 13% longed to try a hidden centre cake. Did you have a bash?

Which delectable delights did you conceal in your cake?

Pinata cakes were a firm favourite of 2016

Chocolate is a winner

Perhaps predictably chocolate topped your favourite cake flavour with 19% of you sharing your desire for sticky chocolate treats – lemon came a close second. 13% of you looked forward to creating an occasion cake in 2016 – presumably one flavoured with chocolate!

Chocolate remains number 1 flavour choice for bakers

Buttercream topped everything

Buttercream topped your favourite finishing, with a quarter of respondents selecting the smooth, creamy finish, while a fifth of you had a yearning to have a crack at developing your modelling skills.

25% chose buttercream over sugarpaste or chocolate frosting

Cultural flavour

Christmas remained your favourite occasion to bake for and you took the most inspiration from France, Italy and the US for your cake baking and decorating creativity. A whoppping 93% of you love baking from scratch and 85% of you adore creating cake decorations from scratch when baking.

The Bundt cake hails from Europe but has become popular everywhere

Pop-ularity contest

In 2016 you bade goodbye to cake pops and dribbly ganache, but many felt that where delicious bakes were concerned, nothing ever really went out of fashion. For the full results of last year’s survey take a look at our
fun graphic.


Take the 2017 survey now to have your say about next year’s big trends.