From specialist retailers, to major multiples, discounters and bargain stores we have a broad range of cake decorating products, backed by market insight to profitably grow your category’s sales.
For our partners we provide market research, quarterly sales trends data and regular NPD presentations supported by finished product application ideas to show how home bakers would use the products. View our latest insights here.
Our market leading approach has led to us winning praise from our customers (M&S testimonial below) and public recognition for our being an innovation own-label partner (Tesco, 2020).
’It is easy to be engaged with such great products and a great team at your end to work with!’’ –Developer, M&S
To help sell products on to the end consumer, our applications and communications teams are ready to provide inspirational product photography, print and social media support. Our in-house team can create videos, tutorials, product photography and banners to help promote both branded and own label products.
This Pumpkin Piñata Cake tutorial was created by our applications team for Hobbycraft, keeping trends and consumer skill level in mind. View our full catalogue of recipes below: