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Business Support > Insights & Innovations > Insights

Insights are at the core of our Commercial Team, influencing our new product development, and the tutorials and inspiration we create and share. Our insights are also key to supporting our retail, manufacturing, wholesale and food service customers by providing trusted data, direction and innovative ideas for the future. We regularly review market trends and data, Kantar reports, engage with consumers and customers via surveys, and share our findings with our customers.


Our monthly ‘What’s Happening?’ update gives you a snapshot of trends across the UK and US markets, from food and drinks to homeware, fashion and beauty. Reviewing developing trends is a key part of our product development, communications and applications support.

Download our latest ‘What’s Happening?’:


Each year we take the temperature of the nation’s kitchens in our Big Trends Survey, reflecting on everything from favourite bakes, occasions and flavours, to household information and trends for the following year. We regularly receive around 5000 entries for each Big Trends Survey, and the data we receive is invaluable for reacting to and creating baking and cake decorating trends, and for developing new products that meet the needs of consumers.

You can find the results of our 2020 Big Trends Survey here. If you’d like more information about our surveys, please contact us. To be the first to receive our 2021 Big Trends Survey results, sign up to our Business Support Newsletter.


For all enquiries contact our customer service team at customercare@jfrenshaw.co.uk or call us on 0151 706 8200 and a member of our team will be in touch to best assist you.