Entries now open!

Once again, we’re proud to be sponsoring the Celebration Cake Business of the Year category at the Baking Industry Awards.

Entries are now open for the awards, and businesses have until Friday 5^th May to enter. For the Celebration Cake category, we’re looking for entries from bakery businesses with a flair for cake artistry.

Judging Process

This award gives entrants a great opportunity to showcase their creative cake decorating skills through examples of past work, and through a practical task of decorating a cake in a specific theme – which we look forward to seeing every year! It’s always amazing to see how each business interprets the theme and puts their own unique spin on it.

Entries are initially judged on written application, where your business model, training and future plans are assessed. Semi-finalists are then given the practical task to complete in an agreed timescale.

Last year was the first time we invited semi-finalists up to the Renshaw Academy in Liverpool, to complete final decorations on their entry pieces in a ‘live judging’ stage. That was rounded off with a VIP tour round Renshaw’s manufacturing facility to see how the products they use are made first hand.

Take a look at the video below to see what happened at the Academy judging day:

Independent Judges

We’re happy to say that John Slattery will be returning as an independent judge this year. John joins us from
Slattery in Manchester, experts in celebration and wedding cakes, and home to the Slattery School of Excellence which offers a number of training courses.

Previous winners

In 2016, the theme of the challenge was Moulin Rouge.
Finsbury Food Group captured the theme perfectly in their winning piece, expertly demonstrating the use of sugar paste, marzipan and royal icing.

Brown’s Cakes won in 2015 with their Studio 54 themed cake. They were praised for the family feel to their small but growing business.

Slattery were the winners in 2014 when the theme was Best of British. The Britannia model on top of this cake was modelled using marzipan!

Way back in 2013, Terry Tang Designer Cakes won when challenged with an Around the World theme. This was a special win as the entry was a family effort with his wife Carol and daughter Leanne.

You can find out more about the Baking Industry Awards and
enter here.